Your vehicles' bodywork is part of your brand image too

Many businesses take great care over their website, uniforms or premises, yet let their vehicles drive around with dents, scratches or paint worn out by the sun. It is an understandable oversight: the vehicle runs, the work gets done and there is always something more urgent. But a company vehicle is often the first thing a customer sees.

Your vehicle speaks before you do

Think of the technician arriving at a home, the delivery driver parking outside a restaurant or the sales rep visiting a client. Before anyone says a word, the vehicle has already made an impression. A clean van in good condition says order, care and professionalism. One with a hanging bumper, dented panels or peeling signage says the opposite, even if the service is excellent.

Branded vehicles are also moving adverts. They travel the TF-1, park in busy areas and are seen by lots of people every day. If the advert is in poor condition, so is the brand.

What suffers most in the south of Tenerife

• Paint exposed to the sun. Vehicles that spend the day outside lose their shine and, over time, the clear coat can crack or peel, especially on the roof, bonnet and tailgate.
• Everyday knocks: loading and unloading, manoeuvring in narrow streets, loading bays and tight car parks.
• Salt and humidity for vehicles working near the coast, encouraging corrosion wherever bare metal is exposed.
• Cloudy or yellowed headlamps, which not only look bad but also reduce light output.
• Exterior plastics faded by the sun.

Planned cosmetic upkeep

Your vehicle fleet does not need to look showroom-fresh at all times. The sensible approach is to set a standard and apply it regularly:

1. Check each vehicle's bodywork at regular intervals, or when it returns from a long job, and log the damage.
2. Fix small damage early, before corrosion or wear turn it into bigger damage.
3. Group repairs together so each vehicle visits the workshop as few times as possible.
4. Look after the signage: if a panel is repaired, plan how the vinyl or lettering on that area will be replaced.

Organising repairs without stopping the business

The most common reason for not repairing a company vehicle is that the business cannot do without it. It is a genuine concern, which is why planning helps: use quieter weeks, coordinate which vehicle goes in and which comes out, and give the workshop some notice. With vehicle collection and delivery, and the option to check its status in real time, your team does not have to lose hours ferrying vehicles back and forth or phoning to ask how things are going.

Image and sustainability

More and more customers value businesses that act responsibly towards the environment. At our workshop we use eco-friendly water-based paint, with fewer solvents than conventional paints. And repairing rather than replacing, when it is possible and safe, is another way of producing less waste.

The cost of doing nothing

An unrepaired dent does not only affect your image. It can lead to corrosion, make the vehicle harder to sell on, or trigger charges if it is on a leasing (renting) contract and has to be returned. In the long run, leaving it usually costs more than fixing it in time.

If you want your vehicles to reflect the same image as your business, tell us how you work. You will find all the details on our page for businesses and fleets, and you can ask for a quote for one or several vehicles.